Web Developer · Open to opportunities
Zina Salem
Front-End Web Developer
I build fast, accessible websites on Webflow, WordPress, React and Next.js, and I bring a genuine feel for what makes a page convert, drawn from hands-on experience in digital marketing and web analytics. That combination is what I'd bring to a lead generation-focused team.
- BSc Computer Science
- Keele University · 2:1
- Site platforms
- Webflow · WordPress · Next.js
- Marketing background
- Analytics, ads & engagement
Profile
A developer who thinks about the funnel
I'm a Computer Science graduate specialising in software engineering, with a strong foundation in object-oriented programming and a proven ability to build robust, scalable software. 5 years of experience in React, Next.js and Tailwind CSS, building responsive, user-focused interfaces, while also maintaining backend systems in Microsoft Dynamics 365 and SQL. Alongside that, I take on independent web projects for small-medium businesses, often on Webflow and WordPress as well as custom React and Next.js builds. My work also extends into data-driven digital strategy, where I've used social media and web analytics to improve engagement, a perspective I bring to every site I build.
Visitor
Arrives from search, social or an ad
Engaging interface
Fast, accessible design guides them to what they need
Tracked & tuned
Analytics reveal what's working, and what isn't
Lead
Enquiry, booking or sale captured
Experience
Where I've built things
Junior Web Developer · RKW
December 2024 – Present
Stoke-on-Trent
Design and develop responsive, accessible, and user-focused web interfaces using modern JavaScript frameworks. Collaborate closely with designers and backend developers to deliver polished front-end solutions in an agile team environment.
- Emphasize clean code, modular design, and reusability.
- Participate in code reviews and contribute to UI/UX improvements across multiple projects.
React.jsTailwind CSSJavaScriptGitREST APIsDevelopment Support Engineer · RKW
October 2024 – Present
Stoke-on-Trent
Provide technical and development support across the business, working on backend processes within Microsoft Dynamics 365 (D365). Maintain and troubleshoot existing codebases to ensure reliability and performance of business-critical systems.
- Maintain and enhance backend logic within D365, including workflows, scripts, and integrations.
- Debug and resolve issues in production systems, contributing to code quality and system stability.
- Write and optimise SQL queries for data analysis, reporting, and troubleshooting.
- Liaise with cross-functional teams to gather requirements and implement development fixes.
Microsoft Dynamics 365SQLEDI SystemsGitPower AutomateJunior Software Developer · Whichrate
June 2024 – September 2024
Uttoxeter
Developed and maintained bespoke web applications for FTSE 100 clients and prominent legal firms. Played an integral role in backend development, including a new content management system, plus web scraping tools and APIs to automate data extraction.
- Collaborated with backend developers and QA to facilitate seamless feature deployment.
- Participated in sprint planning and codebase refactoring to optimise performance and maintainability.
- Produced well-documented, maintainable code with an emphasis on scalability and extensibility.
LaravelVue.jsMySQLGitJiraWeb ScrapingDigital Advisor (Internship) · Concentric Solutions
February 2023 – July 2023
Newcastle-under-Lyme
Led a project to improve the company's digital presence through targeted content and strategic advertising, the roots of my interest in sites built to convert. Reported performance insights to senior stakeholders and adapted strategy based on engagement metrics.
- Designed and executed LinkedIn ad campaigns to improve brand visibility.
- Developed a showcase page and used analytics tools to track user engagement.
- Collaborated with the marketing team to align messaging and campaign goals.
Google AnalyticsLinkedIn AdsCanvaExcel
Skills
Tools of the trade
Education